How do we sell more gum? Maybe sell enough gum, and win a trip to Bermuda! What a great guy. He was a genuinely warm, understanding human being that had the respect of the entire industry. Pay attention. When you did something good, Luke congratulated you. When you made a mistake, instead of scolding you, he would say, “Maybe if we had done it this way it might have been better.” He epitomized the notion that you get more with sugar, than with vinegar. (left to right) Doug, Lloyd, Larry, customer, Jerry, Luke, Ray, Marty and Luke’s son Tim Reilly (who is still in the business). C H A R AC T E R S W H O B U I L D C H A R AC T E R • 61