42 • F O R E V E R YO U N G 120 bags in each store. And within a week, all six items in the display were sold out. Buckley wanted to add another five stores. And we got the same results after shipping to a few more test stores. Soon Buckley called and ordered the program for the entire Stop & Shop chain. He ordered two truckloads of merchandise after the two tests. Knowing Buckley as the slow mover that he was, I asked him what gave him the confidence to order so much so quickly. He laughed and then explained that the display I left behind worked. People in his office kept coming back for more. We ended up selling them 18 truckloads. But there were a couple of flies in the ointment. First, some Stop & Shop warehouses had heaters on the roof, which created a big melty mess when it came to chocolates. That was the easier issue to clean up. The tougher one happened when the warehouse selector made a mistake and sent empty displays. The whole program was totally mixed up. I had to rent a truck and go store by store to personally get the right merchandise to the right locations. You think this is easy, but all that glitters is not gold. Jerry and Manny Martins (far right) at a sales meeting.