REESE’S OPENS A NEW MANUFACTURING PLANT While I was busy selling in New England, the Reese boys were busy building a peanut butter cup empire. Business was so good, they decided to build a new plant, right near the Hershey headquarters, in Hershey, Pennsylvania. When the plant was completed Bob Reese threw a giant party to celebrate. The new facility had beautiful clean floors and amazing equipment. It was all automated. No human beings were in direct contact with the candy or the packaging. At the party, the food and drink was abundant. Bob Reese invited his sales force and the owners of all of his brokerages to toast their shared progress. Bob gave everyone a beautiful set of glasses except for me. I asked Bob why I didn’t get a set. He told me it was because I wasn’t married. “When you decide to get married, we will give you something better, Jerry.” And he was good to his word. When I married Abbe several years later, he gave us a beautiful Royal Doulton figurine. W E LC O M E TO T H E B U S I N E S S, J E R R Y • 37