54 • F O R E V E R YO U N G sell it at a lower profit to get people to try it. After a few years, the line was well established in the market place and generated several millions of dollars for us. A few years later, there was a rumor that Peter Paul was going to buy Callard & Bowser. The Peter Paul brokers were really excited about it. We weren’t. We’d invested a lot of time and effort getting this product into the market and now we were going to have to give it over to Peter Paul. Well, we worried over nothing. While negotiations were going on with Peter Paul, Peter Paul was sold to Hershey.