11942 L_HWY Partners_Golick Martins, Inc

LEADERSHIP

Raul Francisco

Raul Francisco

 Managing Partner

Paul O’Donnell

Paul O’Donnell

Vice President

null

WAKEFERN COVERAGE

  • HQ calls for Grocery and Specialty

  • Group-level and store-level selling coverage

  • Comprehensive retail coverage

null

Other Grocery

ICON_WHOLESALE

Specialty Grocery

The HWY-GMI Specialty division achieves unique success for our clients in Metro New
York by engaging all stakeholders –  manufacturers, distributors, and retailers – to bring
the best possible offering to market

null

Manufacturer

  • Use deep expertise by category and customer, with an emphasis on understanding market trends

  • Take responsibility for full program development, including off-invoice programs, promotions, ads, digital coupons, shippers, and demos

null

Distributor

  • Collaborate with distributor sales force to refine go-to-market strategy

  • Customize programs to fit each distributor’s strategy and customers

null

Retailer

  • Take programs to market directly, not leaving the distributor as the sole commercial engine

  • Solicit at the ShopRite group and store level (covering all 53 groups), cut new items in, and ensure successful execution

null

Wholesale + Distribution

Serving the 20,000+ independent chains and stores in the NY Metro geography through wholesalers

null

Special Markets

VAN PROGRAM: HOW IT WORKS

Unlock value in the 20,000+ independent convenience stores in the NY Metro region

Create & Merchandise

Create pull from distributors and merchandise key locations

Open, Add & Sell-In

Open new accounts, add placements, and sell-in racks to independent stores

Provide Intel & Feedback

Provide market intelligence and customer feedback to optimize market position

Sell

Sell best assortment for independent retailers into key distributors